A Great Homepage Design Showcases Your Company

“You never get a second chance to make a first impression.” 

Your website’s homepage is the first impression viewers get of your company. It may be hard to believe, but websites have been around for more than 15 years now. If you’ve never updated your company’s website, it may be time.

PartsLocator.com was updated last fall, and it was due. The previous site’s homepage didn’t convey the right message we wanted for our company. The goal of your company’s homepage should be an aesthetically pleasing site that provides visitors with a user-friendly experience.

There are certain elements that every homepage should have: a simple design, minimal scrolling, the right links displayed, featured products above the fold, current information, a reflection of your company’s theme and it should be quirky or unique.

HubSpot, based in Cambridge, Mass. www.hubspot.com, recently released “54 Examples Of Brilliant Homepage Design.”

The 54 websites listed in the article encompass some or all of the elements listed above.

Shop Locket (www.shoplocket.com) is a retail website that allows users to sell items online. The site is very simple and contains a clear message about the company. The homepage gives users a clear and clean description of what the company does.

Scrolling ideally should be kept to a minimum on a homepage. Art & Code’s homepage, (www.artandcode.eu), requires no scrolling whatsoever. The European design company’s site displays its links directly on the page so users don’t have to shift around to find what they are looking for.

A homepage should only feature the most important links. Built ByBuffalo (http://builtbybuffalo.com), also a design company, displays its most-important homepage links in tile form - an attractive alternative to listing them as text.

If scrolling is necessary on your homepage, try to keep the most important information or featured products “above the fold” or at the top of the page where users will see them first. Italian restaurant company, Italio Kitchen (http://italiokitchen.com) places photos of its most appetizing dishes in this spot.

White Lotus Aromatics (www.whitelotusaromatics.com) is a good example of a homepage that features current information. The retail company lists its monthly updates at the top of the page. Users know the information is up to date.

Your company’s theme or brand should flow from your physical elements (your sign, building, etc.) to your digital ones. Buffalo Wild Wings (www.buffalowildwings.com) is a great example of this. The company’s homepage features the same colors, fonts and logos that you see in its restaurants.

Lastly, a homepage that is creative, unique or quirky draws the user in and invites them to stay on the site. Hello Monday (http://hellomonday.com) is another design company. Its homepage has a simple animated introduction that pulls the user into the site.

Some other of the other eyecatching websites from HubSpot’s article includes:
• Luhsetea.com
• Lega Lega
• Pottermore
• Austin Beerworks
• Captain Dash
• Blind Barber

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The Locator Magazine June 2020
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