Chuck's Auto Salvage




Doug Reinert has kept his auto recycling facility's involvement in the local community a priority since taking ownership of Chuck's Auto Salvage, Inc., a business his father Charles Reinert opened in 1972.

Chuck's Auto Salvage (ChucksAS.com) has hosted vintage auto auctions, Earth Day celebrations and 'Take Our Daughters & Sons To Work' days. The community event agenda will continue July 27 when the business hosts its second annual customer appreciation day. Boy Scouts, Girl Scouts, church groups and the public are invited to tour the facility, listen to presentations about the auto recycling industry, and learn about the benefits it provides the environment.

If the day creates as much interest as the business' April 2011 Earth Day auto parts and fluids collection - in which 112 households dropped off more than 300 tires and 250 gallons of used motor oil - Chuck's Auto Salvage can expect to host a large crowd.

"[Hosting events] helps to improve the reputation of our industry and our facility," said Reinert. "It's nice seeing how passionate people are about recycling. It also gives us a chance to refer customers to places if they need services like installation. We like to support the local businesses."

Chuck's Auto Salvage, which resides on seven acres of land in Douglassville, Pa., currently employs 22 people. Reinert said the business stresses timely deliveries while it looks to expand on its retail customer market. There are five delivery trucks on hand for staff to ensure this customer benefit.

ARA Involvement

Chuck's Auto Salvage has been involved with ARA (A-R-A.org) since 1976, and Reinert has moved up in the ranks as well. ARA selected Reinert for the executive committee in 2006. He served on the committee for four years before assuming the role of president in 2010. Reinert has worked to increase benefits for ARA members throughout his term.

"We're always looking for member benefit programs that keep membership dues down," said Reinert. "One of the ways we're doing that now is through Wells Fargo business insurance. It benefits members with cost-efficient rates, and the policies allow for money - which will go toward continuing education - to be saved."

ARA is planning to offer members more online training in dismantling, sales and safety, noted Reinert. He added the latest webinar session the association hosted taught auto recyclers how to avoid credit card fraud.

Reinert said the conventions and trade shows he has gone to while representing ARA has enabled him to survey and admire numerous auto-recycling facilities.

"Seeing more salvage yards is always a good thing," he said. "It's been a great education for me. I haven't been anywhere yet that someone hasn't invited me to stop by."

Chuck's Auto Salvage is a full-service facility that handles domestic and foreign autos, minivans and trucks primarily from 1995 or newer, with the majority of the business being wholesale. It ships nationwide and offers one- and five-year warranties.

The Bottom Line

In addition to expanding its retail customer market, Reinert said he would also like to enhance the business' online sales through eBay, maintain a healthy bottom line and continue to grow in the community.

"Over the past five years we've also been able to take advantage of computer reports, which help us judge progress," added Reinert. "We want to continue balancing the business by paying attention to overhead and commission plans that benefit the company and our staff."

Owners: Doug Reinert
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Location: Douglassville, Pa.
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Years In Business: 39
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URL: ChucksAS.com

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