Recycler’s Point of View – Jim Hayward
“It is important to realize that when strategy is based on pricing, competition can respond very easily. How many businesses do you know with a “price match guarantee”? Price is the easiest and most over-used tactic to win business. Think about the businesses that are able to succeed without focusing on price? What do they do? The answer is not as elusive as you might think. These businesses have found a way to change their policies in a way their competition would never consider.” – Jim Hayward, Consultant
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