Recyclers Featured In Transformers Movie
Desert Valley Auto Parts, a classic recycler in Phoenix, Ariz., has enjoyed some success on the big screen. In the latest edition of Locator UpFront, Felicia Niven details DVAP's venture with the Transformers series.
“They were looking for a wrecking yard, and after they presented the plan, we agreed,” said Brian Smyth. “We had to close down for about three to four weeks. There was a guard out front and stars on site. I brought my son, who was seven at the time, and he got to sit in the director’s chair. It was a cool and surreal experience.”
This latest undertaking follows a 2011 hour-long show on the Discovery Channel called “Desert Car Kings.”
"That’s now in reruns,” said Jason McClure. “It was a lot of fun, and helped us get the word out about our business. If the show is airing, we’ll usually see an increase in customers that day.”
“We rented out a whole theater for the premiere,” said Jason. “We actually timed it, and we were on screen for about 15 minutes.”
Read the entire article in UpFront.