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There’s a lot going on in the auto recycling industry, and The Locator is your link to all the news. The latest edition of the Newsletter was delivered this week. In case you missed any of it: Solera recently announced it will be merging with Vista Equity Partners, Fenix Parts added another recycler to its growing company and Chuck & Eddie’s receives The Freedom Award.

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Top Article: Old School Values

Top Article: Old School Values

“He’s a typical old-school gentleman. He’s got those old-school values. His word is his honor, and he’s a man of integrity and morals. People who know him know that. He’s very family oriented. He will give up anything for family in the blink of an eye,” says Lynn Deyarmond of her ‘papa’ who runs Gerdes Auto Wreckers in Cloverdale, Calif.

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Recycler’s Point of View – Brian Beckman

Recycler’s Point of View – Brian Beckman

“There are significant differences between selling used cars and selling used parts. In the used car business, if a fender has a little scratch of ding, it’s no big deal. But in the salvage business, that might be enough to disqualify the part for an insurance job. Recycling is a lot more detail oriented. In the used car business, I wouldn’t necessarily take apart the molding to look underneath for rust, but we do that now. It takes longer for us to process cars and parts but I feel confident that it’s going to be a quality part going out the door.” – Brian Beckman, Airline Auto Parts

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Mobile Marketing On The Rise

Mobile Marketing On The Rise

Internet usage is on the rise. Mobile data usage grew 69 percent last year. People spend an average of 3 hours a day on their mobile devices. In the Summer issue of UpFront, Erin Sandage examines the rise mobile marketing and how auto recyclers’ can take full advantage of this trend.

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Banner Ads Fill a Niche

So far, in 2015, over 92% of the banners on The Locator’s site fare better than the 0.1 average, and more than 40% receive a CTR greater than 0.5. (CTR stands for click-through-rate, and simply means the number of people who click on a banner). Starting at just $100 per month, banners can be an efficient, cost-effective tool to reach the audience you want. For more details, call Cindy or email at cindy@partslocator.com.

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Recycler’s Point of View – Jim Hayward

“It is too easy to look at your business and fall into the comfort of “if it ain’t broke, don’t fix it.” At that point, inertia becomes a powerful force. If you do not actively seek to grow and improve, you run the very real risk of letting your competitors get ahead of us.” – Jim Hayward

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Growing Danger: Counterfeit Parts

Growing Danger: Counterfeit Parts

Counterfeit automotive parts are an increasing concern to suppliers and consumers. The Locator examined this dangerous trend in the April issue. Counterfeit parts are produced illegally and sold at a profit sometimes to support other criminal activities. The Automotive Recyclers Association (ARA) urges consumers to use only quality, recycled original equipment manufacturer (OEM) parts supplied by professional automotive recyclers.

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There’s Still Time – UpFront Ad Deadline Approaches

Locator UpFront’s largest issue of the year goes to press in just a few days. Don’t miss your chance to be included in this annual issue, featuring the 2015 UpFront Boss of the Year, plus several other articles detailing trends and innovators in the industry. This issue will be mailed to thousands of automotive recyclers across the country. PLUS, you’ll also gain added exposure at the ARA convention.

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Recycler’s Point of View – Brandon Gillis

I’m concerned that we’ve been too focused on using the word “green” and I’m convinced there’s a better message for selling recycled auto parts that makes all of us feel good: “You’re part of the largest recycling effort in the United States.” -- Brandon Gillis, PartCycle - Auto Parts Marketplace.

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Tough Call

Tough Call

What do you do with a tough customer? Debbie Hussey tackled that issue in the Summer edition of UpFront. When is the right time to let a customer go? How far should you go to keep the customer happy? What steps can you take to make sure communication break downs are kept to a minimum?

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