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Locator Upfront

8 Steps For Dealing With Customer Complaints

Complaints from your customers are inevitable and are a fact of business life. And while they can be hard to deal with, it makes sense to plan for the inevitable and try to minimize the impacts on your business.
Supersized

Supersized

Nuwer Auto Parts of Holland, N.Y. has 40 acres of land, an astounding 7,500 vehicles in all makes and models, and a reputation as the area’s leading source of hard-to-find parts.
Going Up?

Going Up?

Twenty years ago the auto recycling industry was flourishing. Many auto recyclers grew successful businesses by selling used parts to local customers, adding self-service yards and scrapping vehicles. Then the Great Recession happened.
422 Auto

422 Auto

The first thing you might notice about 422 Auto Sales, Inc. is its great expanse of concrete. Almost 90 percent of the 25-acre yard is covered in the resilient material. But it’s the out-of-state license plates in the customer lot that might cause you to take a second look. 422 Auto Sales may be located in northeastern Ohio but the yard gets plenty of traffic from New York, Pennsylvania and other locations hundreds of miles away.
Farewell Little Trigger

Farewell Little Trigger

It’s sad to say goodbye, even when you wish someone the best. Locator Sales Representative Cindy VanAuken will make her last sales call for The Locator this spring. Cindy will retire at the end of April 2017. The Locator wishes Cindy all the best with her retirement. She has been a dedicated and successful employee for nearly 15 years.
Perfect Pick

Perfect Pick

Years ago I wrote about why parts are returned, and the benefits a more accurate parts ordering process would have for industry stakeholders. While quality was third out of the top five reasons for the overall return rate, it has come to our company’s attention that oftentimes the recycler decides a part is not up to standards and vetoes the sale without ever letting the customer weigh in.
PUBLIC FORUM

PUBLIC FORUM

The public will soon be able to see what injuries occurred at your business. Starting in 2017, The Occupational Safety and Health Administration (OSHA) will take the information it already collects from employers and post it online. OSHA recently released a final rule, which becomes effective on January 1, 2017, that requires employers to electronically submit information on workplace injuries. This information will be posted on the department’s website, www.osha.gov.
FLIP THE SCRIPT

FLIP THE SCRIPT

Thirty percent growth for a company for one year is pretty good. Thirty percent growth year-after-year is outstanding. When George Trunyan started his auto recycling facility, Benzeen Auto Parts (formerly TLS Auto Recycling) in Rancho Cordova, Calif., in 2010 it made $600,000 the first year. Today, Trunyan expects to close with $4.4 million. The growth is due to Trunyan’s experience with finance and his willingness to take some risks.
DEEP ROOTS

DEEP ROOTS

Neil Morris knows scrap. He’s the third generation of the Morris family to be in the scrap business. His grandfather, Earl Morris, started Morris Scrap Metal Company, Inc. in Kings Mountain, N.C. in 1931. Neil’s father Jerry Morris runs that business today. Neil got his start there and is now vice president. But, auto recycling runs just as deep in his veins.
The Power Of Print

The Power Of Print

It’s the start of a New Year and time once again to decide where to put your marketing dollars. It may be the digital age, but don’t put all of your advertising eggs into this one basket. Experts agree a multi-channel marketing approach is the best bet to get the most from your marketing dollars. Spreading dollars across multiple platforms - print, TV, website, email radio, social medial, etc. - offers more value than just sticking to one medium. When choosing which platforms to use, don’t discount the value of print advertising. Print holds as much power now to attract buyers as it did in the past.
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