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Four-Wheeling

Four-Wheeling

Mark Duncan took the plunge into four-wheeling back in 1987, building his first jeep and heading out on an adventure like he’d never experienced before. It was a pivotal moment for Mark, who until then had just been selling Jeep parts. He finally understood what the fuss was all about. Now as president of J & W Auto Wreckers, Inc. in Antelope, Calif., he’s sharing his passion for Jeeps with his sons, Neil and Spencer, the third generation in this family business.
Customer Service Trends

Customer Service Trends

Who knew providing good customer service could go out of style? Well, it doesn’t, but every year trends emerge that follow consumer buying habits and expectations. Marketing research now tracks what a customer looks at online, for how long, what they actually buy and what they expect from their experience. The old customer service adage was customers were happy if they got a good price, service or availability. Today’s consumers want all three.
Honesty Pays

Honesty Pays

Whitey’s Wrecking, Inc. of Spokane, Wash., has operated under one simple motto for three generations: Honesty pays. Owner Dustin Koerper, grandson of company founder Marvin “Whitey” Koerper, remembers how his grandfather had that motto stamped onto the covers of matchbooks that he would hand out to customers.
Five Things I Wish I Knew

Five Things I Wish I Knew

Many of us see e-commerce becoming a bigger part of our sales growth. Some people know yards that only sell through the e-commerce channel. We feel that e-commerce HAS to become a part of your current business today. E-commerce is becoming one of the 5 channels of revenue we currently have, like retail, wholesale, core, scrap, and now e-commerce.
Classic Cars

Classic Cars

To an untrained eye, the ‘49, ‘50 and ‘51 Chevy look pretty similar. But Brandon Prihoda, co-owner of RPM Classic Parts in Albert Lea, Minn., can point out the little differences - from the fender trim to the grill. And knowing RPM Classic Parts, it’s more than likely that Prihoda has those parts in stock. This classic parts business is the “go to” place for vehicles and parts from the 1930s to the 1960s.
Viral Video

Viral Video

There is more emphasis on using video in social media than ever before. Facebook, Twitter and Instagram have all recently released live video streaming capabilities. According to WordStream.com, 45 percent of people watch videos for more than an hour on Facebook and YouTube each week; 87 percent of online marketers use video content; and video shares on tablets and phones went from 15 percent in 2013 to nearly 50 percent in 2016. But, according to HubSpot.com, not all video content is the same.

8 Steps For Dealing With Customer Complaints

Complaints from your customers are inevitable and are a fact of business life. And while they can be hard to deal with, it makes sense to plan for the inevitable and try to minimize the impacts on your business.
Supersized

Supersized

Nuwer Auto Parts of Holland, N.Y. has 40 acres of land, an astounding 7,500 vehicles in all makes and models, and a reputation as the area’s leading source of hard-to-find parts.
Going Up?

Going Up?

Twenty years ago the auto recycling industry was flourishing. Many auto recyclers grew successful businesses by selling used parts to local customers, adding self-service yards and scrapping vehicles. Then the Great Recession happened.
422 Auto

422 Auto

The first thing you might notice about 422 Auto Sales, Inc. is its great expanse of concrete. Almost 90 percent of the 25-acre yard is covered in the resilient material. But it’s the out-of-state license plates in the customer lot that might cause you to take a second look. 422 Auto Sales may be located in northeastern Ohio but the yard gets plenty of traffic from New York, Pennsylvania and other locations hundreds of miles away.
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