It’s the start of a New Year and time once again to decide where to put your marketing dollars. It may be the digital age, but don’t put all of your advertising eggs into this one basket. Experts agree a multi-channel marketing approach is the best bet to get the most from your marketing dollars. Spreading dollars across multiple platforms - print, TV, website, email radio, social medial, etc. - offers more value than just sticking to one medium. When choosing which platforms to use, don’t discount the value of print advertising. Print holds as much power now to attract buyers as it did in the past.
2017.01.05 12:13 PM