Farewell Little Trigger

The Locator Wishes Cindy VanAuken The Best On Her Retirement



The Locator

It’s sad to say goodbye, even when you wish someone the best. Locator Sales Representative Cindy VanAuken will make her last sales call for The Locator this spring. Cindy will retire at the end of April 2017. The Locator wishes Cindy all the best with her retirement. She has been a dedicated and successful employee for nearly 15 years.

Cindy started as a sales representative at John Holmes Publishing dba The Locator in October 2003. Although she had an extensive background in sales, with nearly 30 years of experience when she started, auto recycling was a new industry for her.

“I had no clue how salvage yards operated,” she admitted. “It has been an eye-opening experience.”

Cindy was born in Onawa, Iowa and grew up at Brown’s Lake in Salix, Iowa, just over 10 miles north of Whiting, Iowa – where The Locator office is located. After high school she went to Iowa Central Community College and then Iowa State University where she received a bachelor’s degree in Education. After teaching physical education in Marshalltown, Iowa, Cindy moved back to Brown’s Lake in 1987 and got a job in sales at Pioneer Technologies, later purchased by MCI. Cindy stayed with the company and transferred to Colorado Springs, Colo. in 1989.

“I had many promotions which required me to move to Springfield, Mo., then Wichita, Kan., then back to Springfield,” she explained. “MCI became World Com and the downsizing began.”

Cindy remained in sales and got a job as a call center manager for Moore North America in Lewisville, Texas. She moved back to Iowa in 2003 and found The Locator.

“I’ve always been in sales since joining the team in Whiting, Iowa,” she said. Many past employees were very helpful for me as well as the employees who are still working here now.”

Cindy has sold the monthly Locator Magazine, quarterly Locator UpFront, annual Locator’s Directory as well as internet logos, banners and inventory services. Plus, she’s been to several industry events, including state and regional trade shows and the annual ARA Convention & Trade Show.

“I have been to many yards to see how they operate and I’ve talked to hundreds of people over the phone,” she said. “I feel like I have made many good friends even though I may not have met them face-to-face. My customers and I have shared many stories of how their businesses have had good years, and not so good years. We’ve shared personal stories of our families. I will miss those talks. I hope in the time that I have been employed at John Holmes Publishing, I have been able to be of some help to my customers.”

“Cindy is always working hard for her customers to ensure they get the best value for their money,” said Stacy Phillips, Locator project manager. “Her dedication to the company and the industry will be greatly missed.”

Cindy has not only been dedicated to helping her customers, but she has also impacted the staff at The Locator.

“As the newest employee to The Locator, I’ve been fortunate to spend Cindy’s last year with the company as a fellow sales person,” said Tina Fitzmaurice, Locator sales representative. “She has been a great teacher and confidante. Cindy is one who is easy to talk with, fun to listen to her life experiences and a truly endearing friend that has a heart of gold. I will miss talking about gardening; she is one with a green thumb and would often share her veggies with the office. Congratulations on your retirement!”

Although Cindy said she will miss her customers, she plans on using her free time to fullest, which includes taking care of her flower beds and vegetable garden.

“Now that I have decided to retire, I plan on doing some traveling,” Cindy said. “Don’t be surprised if you see me at your door one day! It has truly been a pleasure to be of service to you I will miss you. Thank you for my education in this industry and your friendship.”

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