The Internet has come a long way in 20 years. Back in the early days, users didn’t mind waiting for a dial-up connection to slowly … very slowly, load a page. Today, that’s unheard of. It is also rare, and frustrating, to come across a website that isn’t mobile friendly. There are 2.8 billion Internet users and most of them prefer to browse on their mobile devices, i.e. by smartphones and laptops. There is a direct connection between increased mobile use and an increase in mobile advertising.