Summer 2017

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Locator UpFront


Mark Duncan took the plunge into four-wheeling back in 1987, building his first jeep and heading out on an adventure like he’d never experienced before. It was a pivotal moment for Mark, who until then had just been selling Jeep parts. He finally understood what the fuss was all about. Now as president of J & W Auto Wreckers, Inc. in Antelope, Calif., he’s sharing his passion for Jeeps with his sons, Neil and Spencer, the third generation in this family business.

Customer Service Trends

Who knew providing good customer service could go out of style? Well, it doesn’t, but every year trends emerge that follow consumer buying habits and expectations. Marketing research now tracks what a customer looks at online, for how long, what they actually buy and what they expect from their experience. The old customer service adage was customers were happy if they got a good price, service or availability. Today’s consumers want all three.

Honesty Pays

Whitey’s Wrecking, Inc. of Spokane, Wash., has operated under one simple motto for three generations: Honesty pays. Owner Dustin Koerper, grandson of company founder Marvin “Whitey” Koerper, remembers how his grandfather had that motto stamped onto the covers of matchbooks that he would hand out to customers.

Viral Video

There is more emphasis on using video in social media than ever before. Facebook, Twitter and Instagram have all recently released live video streaming capabilities. According to, 45 percent of people watch videos for more than an hour on Facebook and YouTube each week; 87 percent of online marketers use video content; and video shares on tablets and phones went from 15 percent in 2013 to nearly 50 percent in 2016. But, according to, not all video content is the same.

Five Things I Wish I Knew

Many of us see e-commerce becoming a bigger part of our sales growth. Some people know yards that only sell through the e-commerce channel. We feel that e-commerce HAS to become a part of your current business today. E-commerce is becoming one of the 5 channels of revenue we currently have, like retail, wholesale, core, scrap, and now e-commerce.

Classic Cars

To an untrained eye, the ‘49, ‘50 and ‘51 Chevy look pretty similar. But Brandon Prihoda, co-owner of RPM Classic Parts in Albert Lea, Minn., can point out the little differences - from the fender trim to the grill. And knowing RPM Classic Parts, it’s more than likely that Prihoda has those parts in stock. This classic parts business is the “go to” place for vehicles and parts from the 1930s to the 1960s.
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The Locator's Publications

The Locator Magazine September 2019
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