Taia Cesana, East Coast Auto Salvage, Inc., Connecticut


Taia Cesana is the epitome of a new generation auto recycler. She joined her father Bill Cesana's business, East Coast Auto Salvage, Inc. in Higganum, Conn., as a fulltime employee in 2004. Cesana immediately focused on upgrading the business' web site and Internet marketing. East Coast Auto Salvage is now an eBay PowerSeller.

Cesana also put her technological skills to use for the Connecticut Auto Recyclers Association, Inc. (CAR). She served her first term as a CAR board member in 2009. Mike Kwoka, Daddio's Auto Parts, Seymour, Conn. and fellow CAR board member said Cesana redesigned the association's web site.

"She's very knowledgeable, a real go-getter," he said. "There's very good potential for her to pick up a ball and run with it."

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