Pinterest's Traffic Improves Business

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If you have never been on Pinterest, chances are you know someone who has. Pinterest, the invite-only social media site, is the fastest growing social media site in history. It grows an average of 400 percent - per month - and currently boasts 10.4 million users.

Pinterest is the third most popular networking site, just behind Facebook and Twitter. It allows users to create virtual pin boards, give the board a theme (like travel, photos, films, books, etc.) and “pin” anything they find online to their boards. Think of Pinterest as an online replacement for the bulletin board.

Because of the large amount of traffic that Pinterest generates - the average user spends one hour and 17 minutes on the site - businesses are now using it to showcase products and services. SEMA, the Specialty Equipment Market Association, recently hosted a webinar, “Pinterest: The Basics And Beyond” to help businesses discover ways to use Pinterest to boost customer outreach and engagement to help increase sales. The webinar is available at

It is easy to get started on Pinterest. In fact, the site has a special how-to section just for businesses that outlines how to get the most out of Pinterest. It also describes the site’s tools, like the “Pin It” button, which makes it easy for people to pin things from your web site and a “Follow” button similar to Twitter. There is also a widget you can imbed in your web site’s code that invites people to follow your boards. Begin by creating a profile with a short, detailed business description. Connect your Pinterest profile with your company’s Facebook and Twitter pages. Verify your web site and then begin to create boards.

You can create a board for just about anything. For example, vehicles you’re parting out, your commercials, popular makes and models, blogs, news, customer pictures and so on. Once you pin something to your board, write a detailed description for each pin (what the image is, why you like it, how it represents your business, etc.). You can also link the pins to other web pages and pin from your mobile devices.

Pin often. Eighty percent of pins are repins. The more you pin, the more opportunities for people to see your page and repin stuff from your boards.

Once you start pinning, build a community and get to know fellow brands, businesses and pinners who follow your company. Go out and repin from other boards. Invite others, employees and / or customers, to pin on your boards. Promote your pins from your web site and hold contests to draw customers to your boards. Go to for more information and to read case studies about other businesses that have used the site.

Still wondering if Pinterest will work for your business? Think about this, according to Buzz Referrals, Pinterest referrals spend 70 percent more money than visitors referred from non-social channels. Shoppers referred by Pinterest are 10 percent more likely to make a purchase than visitors that arrive to your site from other social networks, including Facebook and Twitter.

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