Mobile Websites & Your Business

Michael Rappaport, a 25-year veteran in the auto recycling industry, is a producer for Auto Recycling TV and AMERICAN TOWMAN TV as well as being a founder of OMG International, an INC 500 ad and communications agency, 800-789-4619.

You have to be living under a rock to not notice all the changes that are being seen with mobile phones and digital connectivity. Smart phones and tablets are quickly becoming the vehicle of choice for many on the information highway.

The Facts:

• There are more than 1.2 BILLION people accessing the web from their mobile devices. (Trinity Digital Marketing)
• 58 percent of all U.S. consumers already own a smart phone. (Com Score)
• 95 percent of smart phone users have searched for local information. (Google)
• Half of all local searches are performed on mobile devices. (RBS Study)
• 61 percent of people have a better opinion of brands when they offer a good mobile experience. (Latatude)

It is important to understand that as technology has changed, so has the way people communicate, express themselves and gather information. I can assure you that not many people are fumbling for the Yellow Pages book when they need auto parts. The new Yellow Pages is Google,, Yelp, Merchant Circle, CitySearch, Dex and thousands of other directories that you may already have a listing in. Just populate those directories with your links and information. A simple way to see what directories you are already listed in is to “Google” your main phone number. You will be surprised. Suffice it say, that with 50 percent of all local searches performed on a mobile device, your mobile site should be in order.

The progressive yard owner has taken his or her mobile presence into account. You may have the best website in the world, but if it’s viewed on a smart phone without the proper mobile platform, it may look odd, difficult to navigate and be hard-to-load. Test your website yourself. A good mobile website should accomplish a few things. It should load fast, have minimum graphics, easy navigation, one touch calling, a parts search and, if budget permits, a video for viewing that is configured to work on both Android and Apple devices.

Building your mobile site shouldn’t be a difficult challenge. Thebest mobile sites are designed with the user in mind and look like a variation of your current website. If you’re not happy with the look and feel of your current website, it may be a good idea to upgrade your regular site and build your mobile site at the same time.

If you really want to get fancy and have some more curb appeal with your delivery trucks, you may want to invest in a QR code. A QR - Quick Response - code is a visual code that is direct link to a specific destination on the web; in this case, your mobile website or company video. With a simple program that is becoming more and more popular, a mobile device is pointed at the QR code and then, without searching or typing a web address, the user is sent to your website, special offer, company video or exactly to the web destination you want. Put your unique QR code on your trucks, business cards, POP displays at your front counter, print ads, etc. QR codes are available for free online.

Many people say, “what about a mobile application?” Well, you’re not playing games, you’re selling parts. People are not likely to download an application in anticipation of needing your services. You just need a good mobile website! The other big question I get when talking about mobile presence is visibility. As a direct result of GPS technology, phones are designed to identify the nearest businesses based on geographic coordinates. Make sure your Google Plus and Maps listings are updated as this is the number one way to get mobile phone visits.

So there you have it, a short course on mobile websites. For more information on your web presence and video production needs, feel free to contact me for an opinion or write to me at

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