Winter 2017

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Locator UpFront

PUBLIC FORUM

The public will soon be able to see what injuries occurred at your business. Starting in 2017, The Occupational Safety and Health Administration (OSHA) will take the information it already collects from employers and post it online. OSHA recently released a final rule, which becomes effective on January 1, 2017, that requires employers to electronically submit information on workplace injuries. This information will be posted on the department’s website, www.osha.gov.

FLIP THE SCRIPT

Thirty percent growth for a company for one year is pretty good. Thirty percent growth year-after-year is outstanding. When George Trunyan started his auto recycling facility, Benzeen Auto Parts (formerly TLS Auto Recycling) in Rancho Cordova, Calif., in 2010 it made $600,000 the first year. Today, Trunyan expects to close with $4.4 million. The growth is due to Trunyan’s experience with finance and his willingness to take some risks.

DEEP ROOTS

Neil Morris knows scrap. He’s the third generation of the Morris family to be in the scrap business. His grandfather, Earl Morris, started Morris Scrap Metal Company, Inc. in Kings Mountain, N.C. in 1931. Neil’s father Jerry Morris runs that business today. Neil got his start there and is now vice president. But, auto recycling runs just as deep in his veins.

The Power Of Print

It’s the start of a New Year and time once again to decide where to put your marketing dollars. It may be the digital age, but don’t put all of your advertising eggs into this one basket. Experts agree a multi-channel marketing approach is the best bet to get the most from your marketing dollars. Spreading dollars across multiple platforms - print, TV, website, email radio, social medial, etc. - offers more value than just sticking to one medium. When choosing which platforms to use, don’t discount the value of print advertising. Print holds as much power now to attract buyers as it did in the past.

CLASSICALLY GREEN

Being green isn’t a fad for Ken Freeman, owner of East West Auto Parts, Inc. in Tulsa, Okla., it’s a lifestyle. So when Freeman decided to build an auto recycling facility from the ground up, he knew he wanted it to be efficient, use recycled materials and have a minimal impact on the environment surrounding it.

Happy Employees, Happy Workplace

Wouldn’t the world be a better place if everyone we worked with was enthusiastic and motivated with personalities well suited for our business environment? Gosh I always dreamed that my employees were satisfied and happy to be doing the work I hired them to do. Unfortunately that world does not exist and for good reason … we would quickly be less interested because true leaders seek stimulating, interesting and diverse challenges to fill their days and would not be satisfied with less.

Data Is The Master Of Business

The era of doing what you’ve always done is over. Data is the new master of business. Just look at the need for the OEM part information, VIN data and part interchange information that is crucial to the industry. Data is also crucial within your system. The reports generated by inventory management systems help auto recyclers make critical salvage acquisition decisions. Data identifies what vehicles are desirable based on sales and inquiries.
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The Locator Magazine November 2017
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