New Year, New Sales Strategies
Motivate Your Sales Staff
Motivation is the key to having a successful sales department. Your staff can be motivated by building trust, setting goals and offering incentives like contests and monetary rewards. Sales staff can also be motivated by inspirational speakers.
TED Talks are a great way to bring this type of speaker straight to your employee. TED Talks (www.ted.com/talks) are influential videos from expert speakers on education, business, science, tech and creativity, with subtitles in 100-plus languages. They are free to stream and download.
HubSpot, the marketing, sales and CRM software company (www.hubspot.com), shared five great TED Talks that every salesperson should watch.
- Eddie Obeng: Smart Failure for a Fast-Changing World: “The world is changing much more rapidly than most people realize, says business educator Eddie Obeng - and creative output cannot keep up. In this spirited talk, he highlights three important changes we should understand for better productivity, and calls for a stronger culture of ‘smart failure.’”
- Kelly McGonigal: How to Make Stress Your Friend: “Stress. It makes your heart pound, your breathing quicken and your forehead sweat. But while stress has been made into a public health enemy, new research suggests that stress may only be bad for you if you believe that to be the case. Psychologist Kelly McGonigal urges us to see stress as a positive, and introduces us to an unsung mechanism for stress reduction: reaching out to others.”
- Ernesto Sirolli: Want to Help Someone? Shut Up and Listen!: “When most well-intentioned aid workers hear of a problem they think they can fix, they go to work. This, Ernesto Sirolli suggests, is naïve. In this funny and impassioned talk, he proposes that the first step is to listen to the people you're trying to help, and tap into their own entrepreneurial spirit. His advice on what works will help any entrepreneur.”
- Angela Lee Duckworth: Grit: The Power of Passion and Perseverance: “Leaving a high-flying job in consulting, Angela Lee Duckworth took a job teaching math to seventh graders in a New York public school. She quickly realized that IQ wasn't the only thing separating the successful students from those who struggled. Here, she explains her theory of ‘grit’ as a predictor of success.”
- Dan Pink: The Puzzle of Motivation: “Career analyst Dan Pink examines the puzzle of motivation, starting with a fact that social scientists know but most managers don't: Traditional rewards aren't always as effective as we think. Listen for illuminating stories - and maybe, a way forward.”