Vehicle Satisfaction Awards: Nissan Has Most Winning Vehicles; Lincoln and Ram Top Brands

AutoPacific announced the 2019 Vehicle Satisfaction Award (VSA) winners. Now in its 23rd year, the VSAs identify the most satisfying vehicles in the market based on responses from over 50,000 new car and light truck owners. 

AutoPacific's Vehicle Satisfaction Awards objectively measure owner satisfaction with 32 separate attributes ranging from driving performance to seating comfort and interior design. Ratings are based solely on owner input. "For 23 years, AutoPacific has been providing true unbiased insight into which vehicles are giving their owners the most satisfying experience," says AutoPacific president George Peterson. Unique in the industry, VSAs include importance ratings in the VSA score calculation, resulting in scores that represent a complete view of the ownership experience. 


Nissan Claims Most Wins 

For the third year in a row, Nissan has the most winning vehicles, this year with six wins: Maxima, Altima, Armada, Murano and Rogue for Nissan and Q60 for Infiniti. The Murano (5th year in a row) and Maxima (4th year in a row) continue to be unbeatable since their redesigns entered the market in 2015 and 2016, respectively. "Even with new competition this year in the all-new Subaru Ascent, Volkswagen Atlas and Lexus ES, the Murano and Maxima came out on top," said Peterson. 


All-New Ram 1500 Wins Segment; Carries Ram to the Top of Popular Brands 

The all-new Ram 1500, the first since Ram's spin off as a separate brand, comes in strong with top satisfaction scores in 22 out of 32 attributes, including interior quietness, driver's seat movement, interior styling and power and acceleration. "The Ram 1500 is a truly exceptional pickup," says Peterson, "but what carries Ram to the top as a brand is high satisfaction in areas that can be problems for other brands, particularly 2nd row seat comfort, interior storage, passenger roominess and user-friendly gauges and controls." 


Lincoln Top Luxury Brand; Navigator Top Overall Vehicle 

An all-new vehicle and a minor refresh are hits for Lincoln.  Last year Lincoln ranked 5th behind luxury brands Genesis, Lexus, Infiniti and Tesla. The all-new Navigator and updated and renamed Nautilus are top in their segments and the Navigator is the top overall vehicle. Adding to Lincoln's wins in the SUV and Crossover SUV categories, the Lincoln Continental was the top car.  "In addition to the exceptionally crafted Navigator, Lincoln has made a strong push for customer treatment. It's a hands-on experience that appears to be working," says Peterson about Lincoln's improved performance. 



  • Most Satisfying Vehicle Overall: Lincoln Navigator  
  • Highest Satisfaction Premium Brand: Lincoln 
  • Highest Satisfaction Popular Brand: Ram 

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