ASA Establishes New Partnership With Automotive Parts Services Group

The Automotive Service Association (ASA) announced that it has joined forces with the Automotive Parts Services Group (The Group) to offer ASA members additional parts supply capabilities as well as training and marketing support.

The Group was created by a merger of the Federated and Pronto program groups on behalf of their respective members, resulting in the largest automotive parts supply network in North America. ASA member shops that have an approved account with members of either the Pronto or Federated networks can take advantage of several benefits, including expedited parts delivery and preferred pricing on parts and supplies from participating Pronto or Federated members and their supporting auto parts store locations.

Other benefits include access to data warehouse tools that provide sales analysis information to customers on products purchased, return rates, warranty information and more. ASA member shops also have access to training and marketing through The Group Training Academy ( and Banner Shop Programs ( and

Murray Sullivan, executive vice president of Business Development and Strategic Accounts at The Group said, “The Group is very excited about the opportunity to continue the development of our business relationship with ASA and its members. As independent warehouse distributors, Pronto and Federated members understand the struggles of independent service centers in today’s market. We look forward to working closely with ASA to ensure our mutual success well into the future.”

Dan Risley, ASA president and executive director, said about the new partnership, “The Group has been a longtime supporter of ASA. They have been big supporters of NACE | CARS as well as our recently launched Regional Training Events. This is the next step in the evolution of this budding partnership. Their independent network of warehouse distributors aligns perfectly with our independent network of service and collision repair members. ASA members will greatly benefit from the strengthening of this relationship as the additional resources and tools that are made available to our members will help drive profitability and growth.”

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