Robert's Engines, Inc. Helps Customers Feel At Home
You'll probably never see Robert Barnes on the cover of
People magazine, but the automotive recycling facility owner from Lucama,
N.C., understands what it's like to be famous.
Barnes lives next door to his business, Robert's
Engines, Inc. His son, Matthew, lives across the parking lot. More than
once, Barnes and his family have been pestered by customers demanding
that they open the business after hours.
"It's like being a celebrity or Elvis or something,"
Barnes said. "You can't be out in your own yard."
Once, customers stopped by while Matthew was trying
to barbecue a steak; another time, a family Mother's Day dinner was interrupted
by customers requesting parts.
"You never get away from it, really," Barnes explained.
"We finally had to build a fence. It's like Ft. Knox around here."
Despite the interruptions, living so close does
have a good side, Barnes said.
"You don't have to do much traveling to get to work,"
he pointed out. "You just walk out the back door, and you're here."
Finding Their Niche
Robert's Engines, Inc. has been a full-time auto
recycling operation since 1987, but it took Barnes and his wife, Shirley,
a while to find their niche.
Before starting Robert's Engines, the pair tried
running a lumber business, selling furniture, raising livestock and even
operating a go-cart track. In 1977, they opened a garage and welding shop
and gradually began selling parts. Still, all of the ventures were losing
money.
"My accountant said I should pick out the one I
was losing the least money on and focus on that," said Barnes, who decided
to concentrate on auto recycling. "After that, we started making a little
bit of money."
Leading The Way
Since then, the company has been an industry trendsetter.
Robert's was only the fourth company in the state to earn ARA certification;
Barnes has served as president of his state association; and Robert's was one
of the first facilities to join the Orion system in the mid-'80s.
Another industry rarity at Robert's is its all-female
sales staff. Shirley runs the counter, along with daughter Sherri and
daughter-in-law Stephanie. Barnes said he believes that the women behind
the counter help customers feel comfortable.
"At first, egotistical men didn't want to talk with
women, but they gradually got to where they would deal with my wife,"
he said. "When a customer comes in, they don't get a harassment deal like
at some places. They can feel at home."
While Shirley is a skilled saleswoman, she's always
looking out for customers' best interests, Barnes said.
"My wife will talk you out of buying something if
she gets to talking to you and figures out that's not really what you
need," he said. "People know we're going to treat them fair."
Robert's Staff
Robert's Engines is staffed mostly by family members,
but some non-related employees feel like family, too. One dismantler,
Robert Tucker, has been with the company since 1980, even though Barnes
tried to lay him off during tough times.
"One Friday, I told him we couldn't afford to pay
him anymore," Barnes remembered. "He showed up Monday morning. He said,
‘I don't feel like sitting at home watching soap operas, so I'll work
for free.' He worked all week. At the end of the week I felt so bad, I
paid him. He's been working here ever since."
And like Tucker, it's likely Barnes won't be quitting
any time soon.
"I could have made more money working somewhere
else, but I wouldn't have been able to work with my family," he said.
"It means something to be able to work with your family when you're as
close-knit as we are. It's not the money; it's the benefits."
Company Name: Robert's Engines, Inc.
President: Robert
Barnes
Location: Lucama, N.C.
Phone: 800-528-6911 or 252-239-1844
URL: www.robertsengines.com
Years in Business: 26
Size:
Number of Acres:
10.5
Number of Employees: 7
Credentials: Member
of ARA, Carolina Auto Recyclers and National Federation of Independent
Businesses
Quote: "It means
something to be able to work with your family when you're as close-knit
as we are. It's not the money; it's the benefits."